Woolmark Performance
Challenge
Hosted by Solomon
The Woolmark Performance Challenge is an annual product innovation competition open to tertiary students which presents an opportunity for participants to apply the science and performance benefits of Australian Merino wool to innovative new product applications.
In 2022, the Woolmark Performance Challenge partnered with Solomon. The two companies encouraged designers, developers, and avid outdoor enthusiasts everywhere to develop innovative solutions that applied to the modern problems in long distance trail running, specifically in the mountains.
“The Woolmark Performance Challenge is a problem-solving platform, bringing together leading performance apparel brands with a global pool of world-class talent. It is designed to facilitate innovative, environmentally-considerate product solutions for the sports and performance market, by harnessing the unique natural properties of Australian Merino wool”
(www.woolmarkchallenge.com).
Below is a slideshow of my submission for the 2022 competition, completed during my final quarter at the Fashion Institute of Design and Merchandising.
